Credit: Cheltenham Township.
The Cheltenham Township Board of Commissioners approved a new logo suite and branding initiative in the fall, marking a fresh chapter in how the Township presents itself to residents, visitors, and businesses.
The new primary logo features several symbolic design elements that reflect Cheltenham’s character and future direction. Organic, curved lines represent water, an abstract nod to the creeks and streams that run throughout the Township. The flowing lines also convey forward motion and progress.
At the center of the logo’s “C,” negative space forms a spark, symbolizing inspiration, growth, and momentum. Interwoven lines throughout the design highlight Cheltenham’s strong sense of community and connection. A complementary wordmark, using a bracketed, flared serif font, mirrors the spirit of the logomark while maintaining a contemporary, polished look.
Alongside the new logo, the Board adopted the tagline “Rich history. Vibrant future.” The phrase is intended to capture Cheltenham’s unique identity as a community where tradition and progress intersect, honoring the past while embracing creativity and innovation.
In addition to the primary logo, the Township introduced a creative logo variation that encloses the wordmark within Cheltenham’s geographic boundaries. This version is expected to appear in creative applications such as apparel and artwork in the coming years.
Township officials identified two main goals for the branding initiative: unifying all Township departments under a single visual identity and creating a recognizable image to market Cheltenham to prospective residents, visitors, and business owners.
The Township will continue to retain and use its official Township seal, which remains an important part of Cheltenham’s history and its longstanding ties to its twin city, Cheltenham, England.
Implementation of the new logo will begin digitally this month, with physical applications, such as signage and vehicle replacements, phased in over time as budget allows.
